What is Google Adwords ?

Google AdWords are the portion of the search engine results page off to the right side of the Google search result page. Though these listings are more likely viewed than any other, the Google Adwords system is still economic in many terms when compared to Overture. Which network is more effective depends upon what industry you are in.
Google lets you buy advertising space next to their free listings, on a cost per click basis. Your ad shows up when keywords you choose are searched for, and you pay when people click on your ad. This is called "Pay-Per-Click" Internet advertising.

Google lets you buy advertising space next to their free listings, on a cost per click basis. Your ad shows up when keywords you choose are searched for, and you pay when people click on your ad. This is called "Pay-Per-Click" Internet advertising.

Google Adwords is the biggest and most advanced Pay-Per-Click (PPC) advertising system developed and maintained by Google. You might have already seen Google Adwords if you are a Google user, they are the small advertisements or ads you can see next to the search results on Google. They may also appear in Google's Partner sites like Ask Jeeves, AOL, Teoma, Earth link and others. You can even have your ads show up on Google webmail sevice, GMail, when users send emails that include content relevant to the keywords you had bidded for.