Other Features

Google AdWords also has a large distribution network which includes AOL, Ask Jeeves, EarthLink, and many other sites (including a few of my own). Google offers a program called Google AdSense, which allows users to display AdWords ads on their web sites for a portion of the proceeds.

Google AdWords are syndicated, which means you can choose to list only in Google; in Google & other search sites; or in Google, other search sites, and in contextual ads. Think of the various user bases and decide which may be better for you. You also can decide which countries and languages you want to list in for further targeting.

Google controls more of the search market than all of its competitors combined. With that being said, Google has a ton of advertising space to sell. If you know how to optimize AdWords better than your competitors you stand to achieve great profit.

The main feature of Google Adwords is that it is Content-Targeted Advertising. Google Adwords also display your ads on websites and web content pages related to your chosen keywords thereby providing broader exposure and greater reach to your Google Adwords campaign. Your ads will not only be placed beside the Google Search lists but also in other websites that have content similar to your keywords of your Adwords Campaign.

Another great feature about Google Adwords is that you who create your own ads. It is you who choose the keywords which tell Google where to show your ads and most importantly you have to pay only when someone clicks on your ad. You have total control on every aspect of your Google Adwords Campaign. Real-time online reporting tell you what's working in your Adwords campaign and what's not. You can also put limits on daily spending and the charges are free and instant.

Google Adwords also features Regional targeting. Google Adwords recently introduced a system that allows advertisers to target certain metropolitan markets only. In other words, a remodeling contractor who only wants to do kitchen remodels in say, Denver, can bid on the keyword phrase "kitchen remodel" and only have his ads show up for people who live in and around Denver. The implication this has for local small business owners is staggering. In the example above, the remodeler can now tap into highly targeted web traffic for pennies per lead. Small business owner who learn the ins and outs of this medium will dominate their markets with this superb Google Adwords feature.

Google claims that its Adwords program reaches out to 80% of the internet users which is actually believable. But that doesnt mean you have to be. If you dont want your ads to be placed everywhere in the Google network, you can always opt out of any partner sites. For example, if people keep coming to a specific site and clicking on your ads without getting you any profit, then you would not want to show your ads there. Why would you keep paying money without getting anything back ? So it is important that you keep an eye out for the Adwords conversion rates.

Google Adwords works differently from a traditional Pay-Per-Click program. Adwords ads are ranked based on the Cost-Per-Click (CPC) and Click-Through-Rate (CTR), wihch enables and ads rank to improve without increasing the cost of the Adwords Campaign. The better your CTR, the higher up on the screen your ad will be placed therby giving your Adwords ads a much more broader exposure which in-turn results in more clicks.

The Google Adwords system might initially be a bit confusing, but once it is mastered (which is actually easy) it can become really effective. As the CTR of your ad improves your ads' ranking improves at no additional costs.