Google Adwords - Introduction

Before Google Adwords, in the history of advertising, it was never before possible to spend 5 bucks, write a couple of ads, and get instant access to over 500 million people in less than 5 minutes. But that's exactly what you can do with Google Adwords - you can set up ad campaigns on the world's most popular search engine in 5 minutes, and get traffic coming to your or your affiliate's website instantly.

Adwords is, hands down, the fastest way to bring new customers to a cash-hungry business. Google's Adwords system is an awesome concept. Its extrememly well-thought and executed. Its consistent with all of the other ideas that have made Google the world's number one search engine. It happens to be the most effective way to advertise any small or medium-sized business.

Compared to Overture, for example, Adwords is a little harder for beginners. But its vastly superior when you actually know what your are doing. You get lower bid prices, more visitors and more control over everything.