There are over 1 million words in the English language, so make sure you use as many as possible as you Adwords keyword. Consider all of the searches a potential customer might attempt, that will guide them to your Google Adwords ad.
If you are promoting candles, do not limit your keywords to candle, candles, etc., but instead expand your Adwords territory to users searching for interior design, lighting my home, energy efficient light, etc.Expanding your keywords may also stop bidding wars in the Google Adwords scenario. The ad space for candles may be extremely saturated, which increases your cost-per-click charge and likely decreases your Adwords ad's chances of being clicked.
Another valuable technique to increase your Adwords keyword awareness is to think like your customer. What circumstances might bring someone to your Adwords ad ? Remember that real customers in an everyday situation are doing the Google Search to try and find what they were looking for. Use everyday terms and expressions that they would use. Industry buzzwords are not only pricey but also limit your customers to those who use them. Expand your territory. Increase your market and you are bound to meet success in your Adwords Campaign.
Look up yours competitors' keywords to get ideas of some words you might have missed. Look at the websites of your competitors, right click and select "View Source". This shows you the HTML code for their webpage. Look for the meta keywords near the top and add those to your Google Adwords Keyword list.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment