Control :-

With all the great features listed below, a Google AdWords account is fully customizable for any advertiser.

Cost-per-click (CPC) pricing, so you pay only for the clicks you've received at a price you've set (choose a maximum CPC from 1 cent USD to US$100).

Cost-per-impression (CPM) pricing for those who prefer to target individual content sites and pay by the impression.

Daily budget you set, starting from 1 cent USD.

Targeted ads you create and manage.

Performance reports 24/7 online in your account.

Advertising network of sites and products for increased ad exposure.

One or multiple ads targeted with one or more keywords.

And with no monthly minimum spending limit or time commitment and only a minimal fee to set up your account, Google AdWords is the ideal marketing tool for small to medium businesses.