One succesful technique for keeping cost-per-click low and the profit margins high is making use of common Spelling Mistakes. Research keywords associated with your product. Make a list of the keywords that get the most traffic and check with Wordtracker (Overture's Maxbid Tool words as well). You will find that these keywords are usually expensive - so experiment with them.
Look for the common misspellings of the word. For example, the words skis costs more than 2 dollars for every single click, but the mispelling skiis only costs 5 cents and gets a lot of traffic every month. The word calendar is often misspelled as calandar, calender, calendar, etc. Spend some time searching and you will find dozens of common misspellings for your target Adwords keywords. Once you have found the misspelled target keywords and phrases you want to use; create an Adwords ad and bid 5 cents for your keywords and phrases. The end result is that you pay only 5 cents for the click-through and make a handsome profit. Not bad at all !
As illustrated through the misspelled examples above, its is possible to profit in the highly saturated, highly competitive areas of Google Adwords by finding keywords, phrases, and misspellings that have been missed, ignored or unrealized.
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