One succesful technique for keeping cost-per-click low and the profit margins high is making use of common Spelling Mistakes. Research keywords associated with your product. Make a list of the keywords that get the most traffic and check with Wordtracker (Overture's Maxbid Tool words as well). You will find that these keywords are usually expensive - so experiment with them.
Look for the common misspellings of the word. For example, the words skis costs more than 2 dollars for every single click, but the mispelling skiis only costs 5 cents and gets a lot of traffic every month. The word calendar is often misspelled as calandar, calender, calendar, etc. Spend some time searching and you will find dozens of common misspellings for your target Adwords keywords. Once you have found the misspelled target keywords and phrases you want to use; create an Adwords ad and bid 5 cents for your keywords and phrases. The end result is that you pay only 5 cents for the click-through and make a handsome profit. Not bad at all !
As illustrated through the misspelled examples above, its is possible to profit in the highly saturated, highly competitive areas of Google Adwords by finding keywords, phrases, and misspellings that have been missed, ignored or unrealized.
Friday, April 13, 2007
Getting the best keywords for your Adwords Campaign :-
There are over 1 million words in the English language, so make sure you use as many as possible as you Adwords keyword. Consider all of the searches a potential customer might attempt, that will guide them to your Google Adwords ad.
If you are promoting candles, do not limit your keywords to candle, candles, etc., but instead expand your Adwords territory to users searching for interior design, lighting my home, energy efficient light, etc.Expanding your keywords may also stop bidding wars in the Google Adwords scenario. The ad space for candles may be extremely saturated, which increases your cost-per-click charge and likely decreases your Adwords ad's chances of being clicked.
Another valuable technique to increase your Adwords keyword awareness is to think like your customer. What circumstances might bring someone to your Adwords ad ? Remember that real customers in an everyday situation are doing the Google Search to try and find what they were looking for. Use everyday terms and expressions that they would use. Industry buzzwords are not only pricey but also limit your customers to those who use them. Expand your territory. Increase your market and you are bound to meet success in your Adwords Campaign.
Look up yours competitors' keywords to get ideas of some words you might have missed. Look at the websites of your competitors, right click and select "View Source". This shows you the HTML code for their webpage. Look for the meta keywords near the top and add those to your Google Adwords Keyword list.
If you are promoting candles, do not limit your keywords to candle, candles, etc., but instead expand your Adwords territory to users searching for interior design, lighting my home, energy efficient light, etc.Expanding your keywords may also stop bidding wars in the Google Adwords scenario. The ad space for candles may be extremely saturated, which increases your cost-per-click charge and likely decreases your Adwords ad's chances of being clicked.
Another valuable technique to increase your Adwords keyword awareness is to think like your customer. What circumstances might bring someone to your Adwords ad ? Remember that real customers in an everyday situation are doing the Google Search to try and find what they were looking for. Use everyday terms and expressions that they would use. Industry buzzwords are not only pricey but also limit your customers to those who use them. Expand your territory. Increase your market and you are bound to meet success in your Adwords Campaign.
Look up yours competitors' keywords to get ideas of some words you might have missed. Look at the websites of your competitors, right click and select "View Source". This shows you the HTML code for their webpage. Look for the meta keywords near the top and add those to your Google Adwords Keyword list.
Tips to get better keywords for your Google Adwords Campaign :-
Keyword Research for your Google Adwords Campaign :-
Now that you know what Google Adwords is all about, it is important that you come up with many words and phrases that your customers might use when searching for the products or services.
The basis of an effective Adwords Campaign is picking the right keywords. First brainstorm and try to think of every combination of words for which people might search in Google. Also think of different forms of the word. The longer your list the better it is, because the more keyword phrases you have, the more visitors you can attract and the more money you can make through your Adwords Campaign.
You will find that many of the most popular keywords are overpriced in Adwords. Don't let that discourage you. You can attract click traffic for much less. Most Google Adwords advertisers think too narrowly, bidding only on the most popular words, which obviously drives up the price for a specific keyword in Google Adwords. But, with little effort you can easily identify hundreds of keywords that cost only 5 cents per click in Google Adwords.
The key to this is your keyword researching for you Adwords Campaign. Find every combination of keywords that you can possibly think of and this will always lead you to keywords or keyword combinations that other people have missed or wouldnt even have though of. The trick is coming up with as many keywords and combinations as possible for your Google Adwords Campaign.
The basis of an effective Adwords Campaign is picking the right keywords. First brainstorm and try to think of every combination of words for which people might search in Google. Also think of different forms of the word. The longer your list the better it is, because the more keyword phrases you have, the more visitors you can attract and the more money you can make through your Adwords Campaign.
You will find that many of the most popular keywords are overpriced in Adwords. Don't let that discourage you. You can attract click traffic for much less. Most Google Adwords advertisers think too narrowly, bidding only on the most popular words, which obviously drives up the price for a specific keyword in Google Adwords. But, with little effort you can easily identify hundreds of keywords that cost only 5 cents per click in Google Adwords.
The key to this is your keyword researching for you Adwords Campaign. Find every combination of keywords that you can possibly think of and this will always lead you to keywords or keyword combinations that other people have missed or wouldnt even have though of. The trick is coming up with as many keywords and combinations as possible for your Google Adwords Campaign.
Adwords ads with cost-per-click pricing are uniquely useful because :-
Because Google Adwords is the most popular and biggest Pay-Per-Click (PPC) service available on the web, it can turn out to be really competitive too. So choosing the right keyword is really important. Of course, the more competitive a particular keyword is, the more will be its Cost-Per-Click and the harder will it be to get seen on the main Google Search Results Page. As soon as people start clicking on your Adwords Ads though, you'll move up closer to the top position, and traffic will start pouring in giving you bigger profits. So it is very important that you try bidding on lesser competitive keywords in the beginning and for this it is necessary that you do adequate keyword research. To learn more about keyword researching, read the Keyword Research for Google Adwords.
Other Features
Google AdWords also has a large distribution network which includes AOL, Ask Jeeves, EarthLink, and many other sites (including a few of my own). Google offers a program called Google AdSense, which allows users to display AdWords ads on their web sites for a portion of the proceeds.
Google AdWords are syndicated, which means you can choose to list only in Google; in Google & other search sites; or in Google, other search sites, and in contextual ads. Think of the various user bases and decide which may be better for you. You also can decide which countries and languages you want to list in for further targeting.
Google controls more of the search market than all of its competitors combined. With that being said, Google has a ton of advertising space to sell. If you know how to optimize AdWords better than your competitors you stand to achieve great profit.
The main feature of Google Adwords is that it is Content-Targeted Advertising. Google Adwords also display your ads on websites and web content pages related to your chosen keywords thereby providing broader exposure and greater reach to your Google Adwords campaign. Your ads will not only be placed beside the Google Search lists but also in other websites that have content similar to your keywords of your Adwords Campaign.
Another great feature about Google Adwords is that you who create your own ads. It is you who choose the keywords which tell Google where to show your ads and most importantly you have to pay only when someone clicks on your ad. You have total control on every aspect of your Google Adwords Campaign. Real-time online reporting tell you what's working in your Adwords campaign and what's not. You can also put limits on daily spending and the charges are free and instant.
Google Adwords also features Regional targeting. Google Adwords recently introduced a system that allows advertisers to target certain metropolitan markets only. In other words, a remodeling contractor who only wants to do kitchen remodels in say, Denver, can bid on the keyword phrase "kitchen remodel" and only have his ads show up for people who live in and around Denver. The implication this has for local small business owners is staggering. In the example above, the remodeler can now tap into highly targeted web traffic for pennies per lead. Small business owner who learn the ins and outs of this medium will dominate their markets with this superb Google Adwords feature.
Google claims that its Adwords program reaches out to 80% of the internet users which is actually believable. But that doesnt mean you have to be. If you dont want your ads to be placed everywhere in the Google network, you can always opt out of any partner sites. For example, if people keep coming to a specific site and clicking on your ads without getting you any profit, then you would not want to show your ads there. Why would you keep paying money without getting anything back ? So it is important that you keep an eye out for the Adwords conversion rates.
Google Adwords works differently from a traditional Pay-Per-Click program. Adwords ads are ranked based on the Cost-Per-Click (CPC) and Click-Through-Rate (CTR), wihch enables and ads rank to improve without increasing the cost of the Adwords Campaign. The better your CTR, the higher up on the screen your ad will be placed therby giving your Adwords ads a much more broader exposure which in-turn results in more clicks.
The Google Adwords system might initially be a bit confusing, but once it is mastered (which is actually easy) it can become really effective. As the CTR of your ad improves your ads' ranking improves at no additional costs.
Google AdWords are syndicated, which means you can choose to list only in Google; in Google & other search sites; or in Google, other search sites, and in contextual ads. Think of the various user bases and decide which may be better for you. You also can decide which countries and languages you want to list in for further targeting.
Google controls more of the search market than all of its competitors combined. With that being said, Google has a ton of advertising space to sell. If you know how to optimize AdWords better than your competitors you stand to achieve great profit.
The main feature of Google Adwords is that it is Content-Targeted Advertising. Google Adwords also display your ads on websites and web content pages related to your chosen keywords thereby providing broader exposure and greater reach to your Google Adwords campaign. Your ads will not only be placed beside the Google Search lists but also in other websites that have content similar to your keywords of your Adwords Campaign.
Another great feature about Google Adwords is that you who create your own ads. It is you who choose the keywords which tell Google where to show your ads and most importantly you have to pay only when someone clicks on your ad. You have total control on every aspect of your Google Adwords Campaign. Real-time online reporting tell you what's working in your Adwords campaign and what's not. You can also put limits on daily spending and the charges are free and instant.
Google Adwords also features Regional targeting. Google Adwords recently introduced a system that allows advertisers to target certain metropolitan markets only. In other words, a remodeling contractor who only wants to do kitchen remodels in say, Denver, can bid on the keyword phrase "kitchen remodel" and only have his ads show up for people who live in and around Denver. The implication this has for local small business owners is staggering. In the example above, the remodeler can now tap into highly targeted web traffic for pennies per lead. Small business owner who learn the ins and outs of this medium will dominate their markets with this superb Google Adwords feature.
Google claims that its Adwords program reaches out to 80% of the internet users which is actually believable. But that doesnt mean you have to be. If you dont want your ads to be placed everywhere in the Google network, you can always opt out of any partner sites. For example, if people keep coming to a specific site and clicking on your ads without getting you any profit, then you would not want to show your ads there. Why would you keep paying money without getting anything back ? So it is important that you keep an eye out for the Adwords conversion rates.
Google Adwords works differently from a traditional Pay-Per-Click program. Adwords ads are ranked based on the Cost-Per-Click (CPC) and Click-Through-Rate (CTR), wihch enables and ads rank to improve without increasing the cost of the Adwords Campaign. The better your CTR, the higher up on the screen your ad will be placed therby giving your Adwords ads a much more broader exposure which in-turn results in more clicks.
The Google Adwords system might initially be a bit confusing, but once it is mastered (which is actually easy) it can become really effective. As the CTR of your ad improves your ads' ranking improves at no additional costs.
Support
They have a Help Center to make sure you benefit from the tools we provide and the flexibility of controlling your own account. You'll find the Help Center filled with useful program information, performance tips, and step-by-step instructions for creating and maintaining your account.
If you can't find what you need on their site, the dedicated Customer Support team would be happy to provide you with answers to your questions and offer assistance. They work hard to ensure that you promptly receive quality responses to your questions via email.
If you can't find what you need on their site, the dedicated Customer Support team would be happy to provide you with answers to your questions and offer assistance. They work hard to ensure that you promptly receive quality responses to your questions via email.
Success :-
The success of their advertising program is built upon the success of our advertisers. So, they do everything they can to help you get more out of your ads and attract qualified prospects in the most cost-effective manner possible. They provide you with cost estimations and tools to help you control pricing. In addition, they're committed to sharing with you what makes AdWords advertising work by keeping you up-to-date with the latest Google AdWords features.
Control :-
Google Adwords Advantages :-
Some Keyword Research tools :-
Overture was bought by Yahoo! and is one of the best Pay-Per-Click services, probably after Google Adwords. The good thing about this tool is that it is absolutely free and easy to use, but very effective too.
Type a word into this tool and you will find all the combinations of the keyword that people have searched for in the past month. You will also find how many times the word was searched. But remember that it will be the number of searches in Yahoo! alone.Keep in mind that Yahoo gets only around 10% of the total searches while Google handles more than 70-80% of the searches done throughout the planet. So the amount of searches shown through this tool is only a percentage of the total searches for a keyword.
You should also keep in mind that this tool only shows you keywords and phrases that have already been searched for. You will want to come up with many more combinations that a person might enter to find your product. Combinations that aren't even in Overture's database yet. This provides a means for getting click traffic for only 5 cents in Google Adwords.
Remember that Overture does not differentiate between plural and singular word forms. All the results are singular. If you type in keyword or keywords you will get the same result. However, Google does differentiate, so when bidding on keywords in Google Adwords you should bid on both forms.
This search tool allows you to enter a keyword and recieve alternative keyword phrase suggestions. While it doesnt tell you how often a word is searched for, it does give you valuable combinations and alternatives which can prove to be very useful for your Adwords Campaign.
Google Sets is a useful keyword research tool. For eg., imagine you are researching keywords for a jewelry merchant. You enter 3 keywords such as : ring, diamond, and necklace. Google then finds more relevant keywords. In this eg. Google Sets returned a long list including : bracelet, pendant, pearl, pin, gold, platinum, etc. This helps you to find keywords you might not even have thought of.
This tool works better than the previously mentioned tools, but it costs some money. But you can however take a free trial. (Make sure you do so as this is the very best tool avalilable) Wordtracker compiles a database of terms and expressions that people use while searching. When you enter keywords, Wordtracker tells you how often people search for them.Wordtracker will also tell you how many competing sites use those keywords. Wordtracker also helps you identify all keyword combinations in their database that bear any relation to you business or service - many of which you may never have considered.
If you have a big budget and is expecting huge profits from your Google Adwords Campaign, then Wordtracker is something you can't sacrifice. It is really a must-have and an exceptional tool for all Adwords and Search Engine Optimization requirements.
Enter a keyword and BrainFox will show you related phrases, and bidding history for those keywords.
Another tool that will certainly help you in your Adwords Campaign is the Webmaster Toolkit. This tool allows you to enter a keyword and specify a search engine. It suggests alternative keyword phrases for the keyword you had entered.
It is an excellent tool that helps you find untapped niches. It automatically shows you :
Tools to help with your Keywords Research in your Google Adwords Campaign :-
Type in the individual words from your brainstorming session into the following Tools that are surely going to be a vital part of your Adwords Campaign. They will show how many times the keywords were searched for and all of the various word combinations with that word in it that were searched. Some also offer new word combinations.
You will want to create a Master Keyword List for your Google Adwords Campaign, which is simply a text file that has each keyword on one line. As you are doing your keyword research, add pertinent words to your master keyword list by copying and pasting them from the tool to your list. Make a long list.
Group your keywords into relevant groups. This will be useful later, when you write your Adwords ad for each group of keywords. You will put the ad and group of keywords into separate Ad Groups in your Google Adwords Campaign.
You will want to create a Master Keyword List for your Google Adwords Campaign, which is simply a text file that has each keyword on one line. As you are doing your keyword research, add pertinent words to your master keyword list by copying and pasting them from the tool to your list. Make a long list.
Group your keywords into relevant groups. This will be useful later, when you write your Adwords ad for each group of keywords. You will put the ad and group of keywords into separate Ad Groups in your Google Adwords Campaign.
What is Cost Per Click (CPC) in Google Adwords ?
Cost-Per-Click (CPC) as the name suggests, is the amount of money you will have to pay Google Adwords when somebody clicks on your ad. Your CPC is automatically lowered to one cent more than your closest competitor. Google Adwords does not show you, your competitors bid price to you unlike Overture.
What is Click Through Rate (CTR) in Google Adwords ?
As more and more people click on your ads when they see it in Google or any of its partner sites, your click through rate increases. Click through rate is a rough approximation of relevancy, in many ways this parallels the idea of grading the web on links. A relevant ad will have higher click through rates than a non relevant listing.
Google ads are not strictly price driven. Some think the added relevancy factor relates to the words in the add, while this is somewhat true, the true multiple is click through rate. If a web site has 3* the click through rate, that means Google can sell 3* as much advertising. To reward careful and considerate ads Google chops this price to 1/3 of what it would be with a site that had a third of the click through rate.
Google ads are not strictly price driven. Some think the added relevancy factor relates to the words in the add, while this is somewhat true, the true multiple is click through rate. If a web site has 3* the click through rate, that means Google can sell 3* as much advertising. To reward careful and considerate ads Google chops this price to 1/3 of what it would be with a site that had a third of the click through rate.
Google Adwords Vs Overture :-
Overture is the main competitor to Google AdWords. Overture is strictly price driven, which requires a ton of editors to perform countless hours of maintenance. Google is a highly mathematical company, and protect the quality of their listings in two ways: they have editors, and more importantly they monitor click through rate.Overture does not always show the correct ads in the correct websites, so it lead to low Click Through Rates (CTR) too.
What is Google Adwords ?
Google AdWords are the portion of the search engine results page off to the right side of the Google search result page. Though these listings are more likely viewed than any other, the Google Adwords system is still economic in many terms when compared to Overture. Which network is more effective depends upon what industry you are in.
Google lets you buy advertising space next to their free listings, on a cost per click basis. Your ad shows up when keywords you choose are searched for, and you pay when people click on your ad. This is called "Pay-Per-Click" Internet advertising.
Google lets you buy advertising space next to their free listings, on a cost per click basis. Your ad shows up when keywords you choose are searched for, and you pay when people click on your ad. This is called "Pay-Per-Click" Internet advertising.
Google lets you buy advertising space next to their free listings, on a cost per click basis. Your ad shows up when keywords you choose are searched for, and you pay when people click on your ad. This is called "Pay-Per-Click" Internet advertising.
Google Adwords is the biggest and most advanced Pay-Per-Click (PPC) advertising system developed and maintained by Google. You might have already seen Google Adwords if you are a Google user, they are the small advertisements or ads you can see next to the search results on Google. They may also appear in Google's Partner sites like Ask Jeeves, AOL, Teoma, Earth link and others. You can even have your ads show up on Google webmail sevice, GMail, when users send emails that include content relevant to the keywords you had bidded for.
Google Adwords - Introduction
Before Google Adwords, in the history of advertising, it was never before possible to spend 5 bucks, write a couple of ads, and get instant access to over 500 million people in less than 5 minutes. But that's exactly what you can do with Google Adwords - you can set up ad campaigns on the world's most popular search engine in 5 minutes, and get traffic coming to your or your affiliate's website instantly.
Adwords is, hands down, the fastest way to bring new customers to a cash-hungry business. Google's Adwords system is an awesome concept. Its extrememly well-thought and executed. Its consistent with all of the other ideas that have made Google the world's number one search engine. It happens to be the most effective way to advertise any small or medium-sized business.Compared to Overture, for example, Adwords is a little harder for beginners. But its vastly superior when you actually know what your are doing. You get lower bid prices, more visitors and more control over everything.
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